Doughy – A Modern Online Bakery Platform
Task
Doughy aimed to launch a modern, scalable eCommerce solution tailored to the fast-paced bakery business. The platform needed to automate order processing, streamline inventory management, and support high-volume sales. Additionally, the system had to offer features like real-time delivery tracking, flexible subscriptions, and a personalized shopping experience — all while maintaining a fast and visually appealing storefront.
Result
We delivered a custom bakery eCommerce platform that met Doughy's business goals and elevated the customer experience. The solution enabled:
- 50% growth in online sales within 3 months
- Full automation of inventory and order workflows
- Personalized user journeys that increased retention
- Real-time delivery visibility for customers
- Scalable architecture for future expansion
To achieve these results, we implemented a full-featured platform with the following capabilities:
- Custom UI/UX Design: Clean, responsive design optimized for bakery browsing and mobile shopping
- Inventory Management: Real-time stock level tracking with automatic availability updates
- Order Automation: Integrated backend for order routing and delivery coordination
- Secure Payments & Subscriptions: One-time purchases and recurring orders with Stripe integration
- User Personalization: Wishlist functionality and tailored product recommendations
Tech Stack
- React.js & Next.js: For a smooth, dynamic, and fast-loading user experience.
- Node.js & Express.js: Backend logic for order processing and user management.
- PostgreSQL: Database for storing product details, customer orders, and transaction history.
- Stripe API: Secure payment gateway integration.
- Firebase: Used for real-time order tracking and customer notifications.