Doughy – A Modern Online Bakery Platform
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Doughy – A Modern Online Bakery Platform

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Doughy – A Modern Online Bakery Platform

Introduction

Doughy is an innovative online bakery that offers fresh, handcrafted pastries and desserts delivered straight to customers' doors. The client needed a scalable eCommerce platform that could handle a high volume of orders, manage inventory efficiently, and provide a seamless user experience from browsing to checkout.

What Was Done

Our team developed a fully functional eCommerce platform tailored to Doughy's needs. Key project milestones included:

  • Custom Website Design & Development: Created a visually appealing, responsive, and intuitive online store.
  • Product Catalog & Inventory Management: Built a system for managing bakery products, tracking stock levels, and updating availability in real time.
  • Order Processing & Delivery Integration: Implemented an automated order management system with real-time tracking and delivery coordination.
  • Payment Gateway & Subscription Model: Integrated secure payment solutions, allowing customers to make one-time purchases or subscribe to regular deliveries.
  • Personalized User Experience: Added features such as custom orders, wishlists, and tailored recommendations based on user preferences.

Tech Stack

  • React.js & Next.js: For a smooth, dynamic, and fast-loading user experience.
  • Node.js & Express.js: Backend logic for order processing and user management.
  • PostgreSQL: Database for storing product details, customer orders, and transaction history.
  • Stripe API: Secure payment gateway integration.
  • Firebase: Used for real-time order tracking and customer notifications.

Results

Doughy’s new platform transformed the bakery’s online presence and operational efficiency:

  • 50% increase in online sales within the first three months of launch.
  • Automated order & inventory management, reducing manual errors and improving processing speed.
  • Enhanced customer retention through personalized recommendations and subscription-based orders.
  • Scalable platform, enabling future expansion into new product categories and locations.

With this new system in place, Doughy now delivers an exceptional online shopping experience, making it easier than ever for customers to enjoy fresh, delicious baked goods.


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